Your best posts already exist.
B2B social media content and strategy for logistics and industrial companies.
But nobody has written them.
What makes B2B social media work
The technical detail your team assumes is boring is usually the most interesting thing you could say.
LinkedIn posts truncate after the first line. A good post makes readers click "see more" without hesitation.
The goal is to show up consistently so that when a buyer is finally ready, you're the name they recognise.
How I can help
Build the plan
Working out what to post about, how often, and which themes are worth returning to. Useful if you've been posting sporadically and engagement is low.
Run it
Writing, scheduling and posting, so it happens without anyone internally having to remember.
Write the posts
You know what you want to say. I turn it into something worth reading, on a schedule that suits you.
Why hire me for B2B social media
I'm Kate, a B2B content specialist based in Doncaster with over a decade of experience in logistics and industrial technology.
I know the difference between a technically accurate post and an interesting one, and I'll ask your team the questions that turn the first into the second.
You can also just read my LinkedIn. Less Slop is my own campaign, written and posted by me, and it's the clearest example of what I'd do for you. Find me here: https://www.linkedin.com/in/katenarey
Frequently asked questions
Does LinkedIn work for B2B companies?
Yes. It's where your buyers are. Operations directors, procurement leads and engineers all use it. The businesses that see nothing from LinkedIn are usually posting company announcements. The ones that see results are posting things their buyers find useful.
What should we post about on LinkedIn?
The things your team explains to customers over and over. Every question your sales or engineering team answers repeatedly is a post. If one customer is asking it, a hundred are wondering.
Do Facebook and Instagram work for B2B companies?
Sometimes, but rarely for technical sales. They are good for building an employer brand, or when a product is visual enough to stop someone scrolling. For logistics and industrial technology, where a buying decision involves several people over several months, those people are on LinkedIn. That's why it's the only platform I recommend.
How much does B2B social media support cost?
My packages start from £325 per month for scheduling basic posts with text and template graphics. For full management across three or more profiles, including content strategy, thought leadership, and profile optimisation, packages start at £725 per month.
How often should B2B companies post on social media?
Two to three times a week is enough for most B2B companies, provided it's consistent. Posting weekly all year makes more of an impact than posting daily for a fortnight and then vanishing for a month.
Do you post on our behalf?
I can. That means writing, scheduling and publishing, so it happens whether or not anyone internally has time. Or I can hand you the posts and you publish them yourself.
Do you write for our company page or our people?
I'd usually suggest both. Personal profiles tend to outperform company pages on LinkedIn, because people follow people, so if you have executives or engineers willing to post under their own names, that's where the best results come from. For those, I have a chat with them, write in their voice, and they approve everything before it goes anywhere.
Do LinkedIn ads work for B2B?
Yes, if the budget's there. However, it's worth knowing that LinkedIn carries a high cost per click compared with other platforms, and a well-judged post from one of your operations directors will often earn more attention than a paid campaign.
B2B social media gone quiet?
Boost your social media presence by turning your customers' burning questions into top-performing posts.
