Trade magazines need stories
Press release writing for the logistics and industrial trade press
I've been writing press releases for over a decade for construction firms, public sector comms teams, and global logistics technology brands. Long enough to know that the difference between coverage and silence is usually decided before anyone starts writing.
Coverage I've earned
My words have appeared in:
Trade press
Warehouse & Logistics News
Logistics Matters
Logistics Business
Logistics Manager
The Grocer
Warehousing Logistics International
Regional press
Yorkshire Post
The Star (Sheffield)
Doncaster Free Press
Epworth Bells
Epworth Bells has since ceased publication. I'd like to think that wasn't my fault.
I've also placed content with trade publications in Spain and Italy, negotiating directly with editors and media sales teams in both languages using AI translation tools.
What makes a press release work
A story, not an announcement
"Company launches product" is an announcement. "Company launches product because the industry has a problem nobody's solved" is a story. Editors don't publish announcements, they publish stories, and the difference is usually one question nobody asked at the briefing stage.
Most executive quotes say nothing. "We are excited to announce" tells a journalist their word count is safe to cut. A good quote makes a claim, offers a number, or takes a position, which is why I'd rather propose a quote for your spokesperson rather than be sent something pre-approved.
The best release in the world will still fail if it lands with the wrong journalist. Knowing which trade titles cover what is half the job. It's also the half most people skip.
A quote worth publishing
Sent to the right places
Why hire a press release writer
I'm Kate, a B2B content specialist based in Doncaster with over a decade of experience across PR, comms and content.
I started in a public sector comms team, moved through construction and agency work, and now write for logistics and industrial technology brands, including a global automation company I've worked with since 2016. I've written releases about product launches, project wins, groundbreakings, site openings, and awards. I've distributed them to trade media across the UK, Spain, and Italy.
I write the release, I can handle the distribution, and I'll tell you honestly when your news isn't a story yet.
Less slop. More strategy.
Frequently asked questions
How long should a press release be?
Between 300 and 500 words for most announcements, on a single page. Journalists scan rather than read, so anything beyond that is usually background information that belongs in a longer article on your website.
What makes a story newsworthy?
Something has changed, and it matters to the publication's readers. A contract win matters if the numbers are interesting. A product launch matters if it solves something readers struggle with. If neither is true, the honest answer is to wait for better news rather than spend budget on a release nobody publishes.
How much does a press release cost?
Press releases start at £275, covering the writing and a round of revisions. Most clients send me the details by email and I take it from there. If the story needs a conversation with your spokesperson first, or you'd like me to handle distribution and media liaison too, I'll quote for those separately.
Do you distribute the release as well as write it?
I can. That means building or refining a media list, sending the release with a tailored pitch to each title, and following up. I've done this in English, Spanish, and Italian.
Do press releases still work?
Yes, in trade media particularly. Trade journalists are often working with small teams and tight schedules, and a well-targeted release that genuinely explains something is a gift rather than an intrusion. What no longer works is sending the same generic announcement to 200 email addresses and hoping for the best.
How quickly can you turn a release around?
Two to five working days once I have the information; faster if it's genuinely urgent. The bottleneck is rarely the writing.
Got news worth sharing?
Tell me what's changed and who you want to read about it. If it isn't a story yet, I'll say so.
